Some experts suggest that you leave a message when you receive a prospect's voice mail Unfortunately, many sales people feel that this is an exercise in futility because most of the time their prospect does not call them back. If that sounds familiar, here are nine reasons why your prospects ... more »
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Thursday, May 13
Wednesday, March 10
Keys to Hiring For Sales
by
Martin H
on Wed 10 Mar 2010 10:36 PM EST
Hire a Sales Rep - Not a Product Rep By: Tibor Shanto A question I have often asked by my clients is should I hire someone who can sell but lacks industry experience; or should I search for someone who has been around the industry and has good product knowledge. I advise them to hire a rep who can sell, and teach them the specifics of the industry. Here is why. I recently delivered an appointment-setting program at a company in a vertical I do a lot of work in. In the audience was a lady whom I trained at a competitor some six months ago. Before she came over to speak with me I remembered her clearly. She was very outgoing, and I remember she spoke to me at length when we first met, talking to me about her experience, and the challenges she faced in selling the products and services of the company. more »
Martin Harm Internet marketing terms (SEO)
by
Martin H
on Wed 10 Mar 2010 10:33 PM EST
Internet Marketing Terms Defined Below: ========================================================== click-through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage. conversion rate - the percentage of visitors who take a desired action. cost-per-action (CPA) - online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. cost-per-click (CPC) - the cost or cost-equivalent paid per click-through. CPM - cost per thousand impressions. pay per click (PPC) - online advertising payment model in which payment is based solely on qualifying click-throughs. unique visitors - individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period. Wednesday, March 11
Monday, March 9
SEO tips from Google
by
Martin H
on Mon 09 Mar 2009 09:06 PM EDT
Step One to making money online and getting ranked in Google is do not try to "outsmart" Google. Google employs hundreds of search engine engineers and scientists (and spends millions of dollars) to build the most intelligent search algorithms and keep out the spammers. more »
Thursday, November 10
Use online ads to bring your brand to customers
by
Martin H
on Thu 10 Nov 2005 07:31 PM EST
Use online ads to bring your brand to customersWhat’s the best way for online advertising to effectively grab customers’ attention?
Stop placing ads. Instead, focus on branded, actionable interactions within interactive media. Think beyond the “messaging” banner. Move from a strategy of exposure to one of engagement. The typical ... more »
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